EVENT: HoopCon NBA All-Star Weekend - Los Angeles
EVENT DATE: Friday, February 13, 2026 from 12pm to 9pm PST
LOCATION:
Shoot 360 Torrance
2076 Artesia Blvd
Torrance, CA 90504
ORGANIZERS: Shoot 360 + Ballislife + Shirts & Skins + B-Ball Junkies
Together, we all unite to celebrate basketball through a shared sports moment that bridges history and innovation. This collaboration honors the legends who built the game, influencers and culture that continues to shape it, and the technology that will define its future. Rooted in the spirit of All-Star Weekend, this event reimagines what it means to be an All-Star --bringing together former NBA greats, fans, top basketball influencers and partners for an unforgettable celebration of the game. By blending competition, community, and connection, this event brings generations together under one roof.
This event will feature a lineup of premier activations designed to merge competition, culture, and technology into one unforgettable basketball experience.
The weekend builds toward the Shoot 360 Leagues Finale, where a lineup of former NBA players go head-to-head to determine who is still the best shooters in the world.
Beyond the competition, attendees can enjoy meet-and-greets, memorabilia signings, exclusive product drops, vendor activations, and live entertainment, all creating a festival-style atmosphere that celebrates the past, present, and future of basketball.
3BALL UNVEIL
Former NBA players compete in a fast-paced, Shoot 360 Leagues tournament showcasing elite skill and competition in front of a live audience.
3Ball brings basketball to life through an immersive tech-powered scoring system that tracks every shot in real time, blending accuracy, rhythm, and teamwork into one competition. Players compete in teams of 3 for the most points, creating a fun, low-impact, and highly entertaining experience—perfect for retired pros. As the All-Star Weekend finale, it delivers an immersive, high-energy showcase where technology meets pure basketball excitement and showcases high level athlete and foreshadows a professional league.
ATHLETE MEET & GREET
The Athlete Meet & Greet will bring together top influencers and former NBA athletes for an intimate, high-energy fan experience. Guests will have the opportunity to interact directly with talent through photos, signatures, and authentic conversations that bridge digital fandom with real-world connection. This moment not only elevates the event atmosphere but also creates meaningful touchpoints for attendees, driving excitement, shareable content, and deeper engagement with the athletes.
BALLISLIFE BATTLE GROUNDS
Ballislife Battle Grounds brings elite match ups that are built to capture attention and create moments — the type of competitive, raw hoop culture fans show up for. By combining creator-driven personalities with real basketball talent, the event becomes both a live attraction and a content engine. This fusion guarantees crowd engagement, strong media traction, and a ripple effect across social.
1.9+ billion lifetime YouTube views
Top-performing content regularly reaches 1M+ views
Trusted platform for high school, grassroots, elite, and pro basketball
VENDOR VILLAGE
Festival-style Vendor Village that transforms the facility and parking lot into a vibrant hub of culture, product, and innovation. Leading brands, sponsors, and community partners will activate through interactive booths designed to engage fans throughout the weekend.
